The Art & Science of Coaching

The Art & Science of Coaching is an ICF Accredited Coach Training Program (ACTP) from one of the most recognized institutions in the world. Whether you are a leader in an organization looking to benefit professionally from proven techniques, or an individual looking for a coaching career, we will get you there.

Participants will develop a foundation in the theory and practices of Solution-Focused coaching. Discover how to help others realize their higher potential and to take action that aligns with their vision. Gain awareness of what underlies all great transformations and gain experience applying coaching methodologies on multiple levels.

Why Erickson?

Since 1980 Erickson has been pioneering the most effective Coach Training and Business Leadership Programs in the world. Erickson Coaches integrate the cutting-edge research of Founder Marilyn Atkinson to provide innovative education to a global community.

Erickson is established in over 36 countries and it has over 40,000 graduates. They choose Erickson. Why?

1) Over 36 years of pioneering human development programs globally.

2) Certification is accredited by the International Coaching Federation.

3) Trainers include internationally recognized Master Certified Coaches

Why coREACH?

coREACH is the First Coaching Firm and Platform in The Kingdom of Saudi Arabia. Believing in the importance and power of coaching and knowing that it is still in its infant stage, we worked on making coREACH a strong platform for coaches who thrive on empowering others to lead themselves and their communities to a higher quality of life for all. Therefore, we initiated The Ericksonians Associates Program (EAP), to supports the participants of TASC, by offering them what they need to start or enhance their coaching careers

Module I

You will learn the basics of coach position and be able to conduct a full coaching session by the end of this module. The focus of Module I is on inspiration and the central question explored is “What do I want to achieve?”

Upon completion of this Module, you will have learned:

  • How to define coaching as a profession.

  • How to establish and demonstrate a strong coaching presence.

  • How to use strategies for establishing intimacy and trust.

  • How to establish an effective coaching session contract (coaching agreement).

  • How to apply powerful questioning techniques to assist clients towards solutions and effective actions.

Module II

Module II will provide you with an expansive set of tools to delve into your client’s question, “How shall I achieve it?” You will learn time-bound, actionable and rigorously tested strategies to achieve a productive coaching relationship with your client.

Upon completion of this Module, you will have learned:

  • Use strategies to assist clients to create and streamline their action plan.

  • Listen actively to their clients listening beyond just their words.

  • Use visualization technologies for higher brain functioning.

  • Use voice tone and language structures for effective communication.

  • Apply approaches that encourage client self-awareness and recognition of their own developing competencies.​

Module III


The aim of Module III is to raise awareness of how connecting with our deepest values enables us to commit to following through on a project or a goal. In this module you will learn processes that facilitate values integration and how to handle various objections.


Upon completion of this Module, you will have learned:


  • Apply coaching exercises to assist clients to prioritize effectively, organize their priorities and maintain the discipline to complete them.

  •  Use processes to support clients in developing mastery of a desired skill-set over the long term.

  • Utilize effective language to challenge clients beyond self-imposed obstacles.

  • Apply various tools to assist clients to overcome productivity challenges.

  • Enable clients to access their deeper knowledge with specific exercises.

Module IV


“How will I know when I have achieved my goal?” is the key question you will work with in this module. A brief study of meta-programs will also highlight the differences in communication styles and reveal methods of communicating more effectively with others.


Upon completion of this Module, you will have learned:


  • Use specific techniques to hold clients accountable to their action plans and to acknowledge their progress.

  • Apply a set of questions to determine the client’s motivational style and assist them to devise a plan to increase their satisfaction.

  • Utilize simple techniques to shift a client from a stress response to resourcefulness.

  • Use professional and respectful conduct as outlined by the International Coach Federation’s Code of Ethics.

  • Apply the principles of Solution-Focused feedback in evaluating self and peers.

Module VI (Optional)

If you want to get certified, you can take Module V. A module that is designed to make sure your coaching meets the standards of the ICF designation.

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