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Meet The Founder

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A Leader Without a Title… Who Said You Need One to Be the Best of Leaders?!

Who is Reem in a Nutshell?

Reem is the founder of coREACH, the change maker who pushed against the norms to make her seemingly impossible dream the 1st coaching reality in Saudi Arabia. Now, she works alongside a passionate team who believes in bringing humanity back to work.

Reem is an Emotional Intelligence Coach, Holacracy Coach and Executive & Teams Coach, awarded as one of the  “Top 50 World Leaders in Coaching” from Marshall Goldsmith. Reem is also the president & co-founder of the ICF - Saudi Chapter; and she is much, much more than her fulfilment. 

This  is the team she leads…  

Don’t judge them by their bios, they’re just being sarcastic… maybe not!

Meet The Team

Yazeed Dardeer

Marketing Agent | Producer

I know it’s odd, but if a movie is so badly directed and the acting makes me cringe, it will most probably make it to my list of favorite movies.

Haya Al-Yafi

Concept Illustrator | Producer

I think  Sonic  should be my nickname. I finished a concept in 2 minutes once!

Layla Ahmed

Digital Solutions | IT

Poor coREACHers keep shushing my loud laughter whenever there’s a session running.

Sara Zamreeq

Content Creator | Values Communicator

I don’t show my face in pictures because I can’t deal with the fame that comes with revealing it.

Sara Nasser

Director Behind the Scenes

If I were a Disney character, I would definitely be a super woman. A doctor in the daytime and a coREACHer at night!

Sara Alyafi

Partners Handler | Overseer

Looking at my roles, I guess now you know that the best b-day gift you can give me is an envelope filled with CA$H.

Qasim Arafat

Provider's Link | The Magnet

I told my family that engineering is not for me. They didn't believe me until my grades proved me right. Read the full story in my coach bio. 

James Panergo

Logistics | Coordinator

As crazy as it can be, my best morning hobby is watching documentaries of white sharks.

Sara Elfouly

Website Super Developer

I don’t know if you can tell that my picture is photoshopped, but that must tell you that I am a virtual coREACHer.

Alia Agha

In-House Coach

Keep a cat in the office, and I’ll work with you for a lifetime.

Moatasim Abu Sulaiman


Like a set of six 2x4 lego bricks, I can blow your mind in more than 915 million ways. On a serious note though, get me legos for my b-day. 



My Tiktok and Instagram videos are always trending in coREACH. I’ve got the best fan base.   

Nouran Al-Halabi

Digital Solutions | Technical Support

I have a magical ability of communicating with cats. If you happen to meow, we'll definitely get along very fast!


Master Director Behind the Scenes

I don’t say much because my actions speak for me. That’s why they call me director behind the scenes.



Looking at all coREACHers, now you see what I  don’t  have to deal with on a daily basis because I am a virtual coREACHer too! Yes, my picture is photoshopped.

Amal Mohammed

Animator | Concept Illustrator

Give me anything still and I'll make it move!

WE are based in Riyadh

OUR  Values





  A Multicolored Coaching Company!  

Resembling a radiant rainbow of coaching services, coREACH serves people of all shades, revealing the boldest colors of wonder  in both individuals and businesses.

Our one-stop coaching hub holds within diverse tones of services customized to your taste and needs. Whether you’re looking for a coaching session or desire to join the squad of internationally accredited coaches, we have it covered from A-Z! 


people of all shades, revealing the boldest colors of wonder
in both
individuals and businesses.
Our one-stop coaching hub holds within diverse tones of services
customized to your taste and needs. Whether you’re looking for a
coaching session or desire to join the squad of internationally accredited
coaches, we have it covered from A>Z!



Coffee Addicts


Cat coREACHers


Movie Junkies & Critics


Magnets from Every Country WE Visit


Lame Sense of Humor  

(WE can manage to make you laugh though)

OUR  Story

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Madness Lies at the Intersection of Doing the Unusual & Bringing the Best of Change

Starting coREACH in 2011, being the FIRST to introduce coaching “the outcast stranger” to Saudi Arabia was quite a journey.

Those who chose to be different were thought to be insane by those who could not escape the borders of their norms.

Now, with almost a decade of experience in the coaching industry, WE are beyond delighted that our back-in-the-day “madness” has brought the best of reality!

Proudly coREACH is the 1st coaching firm & platform in Saudi Arabia.

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